# Geocoders

<figure><img src="/files/AoaZzrZizZoSCNSgG10E" alt=""><figcaption></figcaption></figure>

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Attach a geocoder to a market to enable address-to-coordinate conversion across that market's orders. Google and Bing are both supported.
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## What is a geocoder?

A [geocoder](/core-api-reference/geocoders.md) converts a text address into geographic coordinates (for example, latitude `43.87913` and longitude `11.10094`). Attaching one to a market enables coordinate lookups for customers' shipping and billing addresses on that mar

ket's orders.

Coordinates can be used to place markers on a map, validate addresses, power location-based promotions, and other location-aware operations. **Google** and **Bing** geocoder integrations are currently supported.


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